Let’s talk about blogging today.
What is a blog?
A blog is the voice of your company. It provides audiences with information about your brand, answers burning questions related to your niche and promotes your products and services at the same time.
A blog is an excellent medium to showcase your knowledge, skills and attract an audience using engaging content. This will help you build a better brand presence and improve your SEO ranking.
A blog is an answer for most of your marketing related issues. The common problems brands face is not getting enough customers or leads.
Blogs can be a solution to this.
Because Your Blog Is Your Business!
Let me explain how –
A user who is actively searching for a solution on the internet comes across your content. Your quality content not only solves their problem but also helps them build a better strategy to deal with similar issues. This user will not only engage with your content but is more likely to share and recommend your content to other people. One quality blog post can help you generate enough leads. These might not be straightaway conversions; however, these surely can be converted into potential customers over some time, following the right kind of strategy.
A nicely written blog which is detailed and has a purpose to it can help you get started with an email list. Building on that email list will be step 2.
Quality Blogging vs. Quantity Blogging
A lot of our clients have outsourced their content writing. We ensure that we provide them with quality content which assists them to achieve their goals. A common mistake made by brands is they tend to focus more on quantity. They hire cheap resources and try failed measure like stuffing keywords in their content, and that is the reason their website fai222ls to perform.
Remember, Google is a giant, not someone you can fool. If your article doesn’t engagingly provide relevant information, doesn’t matter how many pieces you post, you are not heading anywhere!
Poor content can result in wrong first impressions leading to loss of a potential client.
How to ensure Blog’s quality?
Quality content is not only limited to information and writing style. Quality content needs to appeal to your target audience. Before you even decide to add a blog or publish content on your website, ask yourself – WHY?
Why do you want to add a blog on your website?
Why do you want to publish content?
The answer will be the stepping stone. However, your answer cannot be – to get clients. That is a wrong perspective and a very narrow mindset.
Your answer could be- being the best in the health industry, providing a solution for immigration issues to students, helping young moms know the best practices about raising a child.
Once you have figured out the right answer, you can then write and publish content which fulfills your ambitions.
Let’s say, If your goal is to be the best in the health industry, you will publish how-to content about healthy living. Once you have an audience base, they will automatically get interested in the food supplements or fitness products you are trying to sell.
If you want to ease out the challenges faced by students while trying to apply for study visas, you will publish content revolving around the most common issues faced by them highlighting an easy way to overcome those problems. Once you have an engaging community, these students will trust you and engage in your immigration assistance services.
Also, where small businesses lack- Once you provide quality content that would engage young moms, they will connect more with your website and later buy baby products from your brand.
I personally believe Blogging can be a solution to nearly all your marketing problems because it brings people to you. You no longer need to tell them that you are the best. Your content will speak on your behalf making your products more appealing.
There is no denying that blogging doesn’t bring customers overnight, however, once the results start showing up, there is only one way to go – Up, Up and into the sky!
Brands are going to increase their content marketing budget by 38% in 2019. Do not miss this opportunity and stay behind in the journey of building a world-class brand.
Today is the day! Now is the moment!