The new-age consumer doesn’t need a sales pitch. Gone are the days of encouraging consumers to buy!
With changing times, your approach towards marketing needs to change too. “Buy now,” needs to be replaced with – “Be a part of a growing community”. “Product descriptions” are talks of the past. Blogs with relevant customer testimonials are what users rely on.
Whether you are an established or a growing brand – you need to add value to your users using your content, be it an article or a video.
Businesses can no longer capitalize on the same old-school methodology to sell into today’s new-technology marketplace. That’s where we come in.
Our marketing services are tailor-made to align the voice of your brand with today’s buyer expectations.
A Range Of Marketing Services
What is “Marketing”?
Years ago, any attempt that used to result in a sale was termed marketing. Today that’s not the case. Nowadays, Marketing is the process of building relationships with users who have and will engage with your products or services, both actively and passively.
Our team has the required drive and experience to create programs and campaigns which boosts brand awareness and increases engagement. The goal is to reach and influence your target audience positively.
Content Marketing Services
Web and social media have revolutionized purchasing mechanisms. Ancient sales techniques will no longer provide credible results.
Potential buyers are looking for useful, relevant information to help them make the right purchase.
If as a brand, you choose to blow your own horn – you are at risk of sounding less credible. Instead, if you decide to add value to your audience by providing them information around their regular pain points, you will appear trustworthy, and your audience will choose you over others.
What buyers are looking for is information that they consider as being objective, independent, informative and up-to-date – which is where our content marketing services come in.
Content marketing can be defined as being the creation and distribution of media (e.g. articles, images, infographics, videos, white papers, podcasts, etc.) with the aim of attracting your target audience with information that they regard as being helpful in making a purchasing decision.
The objective is to help drive the customer to take action based upon what they read, see, or hear – ultimately leading to some kind of commercial gain.
We work with you on a complete marketing services strategy, then design the tactical plan. We help you define content strategy, select appropriate audience channels and formats, and create and distribute the content.
We also deploy tools to measure the effectiveness of your content marketing to help optimize efforts and maximize Return-On-Investment.
Search Engine Optimization
The best place to hide a dead body is page two of Google!
Your website is your identity. Mostly it is the first element of your business, a consumer interacts with. Your business depends on appearing high up on search results. Showing up on the front page of Google can be the deciding factor between a business that’s thriving and one that’s going down.
In the past 12 months, Google’s search engine algorithm was updated more than 1,000 times. Can you keep up with current SEO best-practices, keyword research, competitor analysis, schema.org markup, canonical declarations, and so on?
If your answer is “no”, then allow us to take the strain with our Search Engine Optimization services.
We’ll develop an online success strategy to ensure SEO efforts result in better search engine results for your business, product, or service. We’ll optimize every page with SEO-friendly copywriting and structure. We’ll undertake keyword analyses and help you build backlinks. Our team keeps abreast of the latest SEO guidelines and will maintain your site on an ongoing basis to help improve/maintain search rankings.
Social media marketing might be getting all the attention, but advertising is still the fastest and most cost-effective method of generating sales for most businesses – the facts don’t lie. Even social media juggernauts such as Facebook agree.
However, we’re not talking about the kinds of ad campaigns your parents would recognize. Advertising – like marketing – has had to reinvent itself. Most traditional advertising approaches are no longer effective and are a waste of your money.
Today advertising, like marketing in general, works when you do what your competitors aren’t doing (or are too scared to do). If you want to play it safe, you’d be better off not bothering.
We design impactful advertising that cuts through the clutter – whether print, digital, social, or mobile. The aim is to create memorable. channel-agnostic campaigns as engaging as the experiences your selling.
Integrated advertising campaigns that transcend any particular technology, design, or culture.
Social Media Marketing
A lot of businesses are in a race on social media marketing over the past few years, with varied results.
A successful social media channel resonates with its targeted audience, and that depends on the type of content broadcasted. All your Tweets, Facebook updates, or Instagram posts should not be directed towards promotion and self-branding.
The approach social media channels adopt when they work for brands is very different to how they work for individuals. Just blasting out updates about your product or service is not the key to success. Social media doesn’t bring you sales.
Your content can be ignored as another kind of spam if it isn’t interesting or useful in the minds of your audience. Social media offers great potential for small businesses. As you already know that with great power comes great responsibility.
Our social media marketing programs will help you increase your brand’s visibility, awareness, and TRUST through meaningful, relevant, and shareable content – both original and curated. We engage and monitor conversations and track and analyze metrics to quickly see what’s working – and what’s not.