When it comes to marketing your content on social media there are loads of convenient ways to drive traffic on your site, however executing each one of those tactics is hard and time consuming that too when you are running a small scale business, and it’s you only who gotta do almost everything. This is why big enterprises switch to Paid advertisements, which helps them reach traffic and reduces their tasks.
Coming to talk about Paid advertising, it has always been a reliable tactic for enticing customers. There are countless platforms which can be used for advertising purposes. We have FB, Instagram, Google Ads, Linked In Ads, Youtube marketing, even Quora has stepped into this world of paid advertisement. However, with an increase in automation, ads are getting way too expensive. If you are a huge market player, you can probably spend tons of money on paid platforms. We understand, for small businesses or startups, paid advertising might not be a sustainable model. Also, 11% of the global Internet population is blocking ads online not just on computer devices but also on mobile devices, which also seems like a big no for paid advertisements in the present scenario.
What should small businesses do to stay ahead in this competition?
Content marketing is the best possible solution.
What is content marketing?
Ideally, when someone mentions content marketing, you’re likely to instantly think about articles, blogs, and maybe social media.
However, it’s way beyond that.
Content marketing is not only limited to a few specific forms of content. Content marketing is a long-term approach that uses material (in a variety of formats) to build a stronger rapport with your audience, captivate their attention, increase engagement, and improve brand recall.
Content Marketing Benefits
Paid advertising is intended to get something from the audience, eventually converting the prospect into a customer, content marketing is all about adding value to your audience to build trust.
To create quality content, you don’t have to spend tons of money.
70% of audiences are more likely to discover a small business through an article over any kind of advertisement. So many customers are actively scanning for that content.
Content marketing has evolved to be such a profitable investment for companies of all sizes that 73% of brands now hire professionals to help execute their content strategy.
Instead of writing it yourself and adding more to your plate, you can delegate or outsource to people who can efficiently manage resources, connect with your audience, and target content to efficiently move those prospects through your funnel.
The benefits are worth the investment. Here are 3 reasons why one should invest in content marketing.
1. Higher return on a smaller investment
Even if you end up outsourcing your content marketing or hiring someone to create content for you, it will be marginally cheaper than other forms of advertising. In fact, content marketing typically requires about 62% less funding than traditional and outbound marketing tactics.
2. Means of promotion without selling yourself
Customers follow brands on social media and subscribe to their updates because they are keen to hear from them. They want special offers, information, promotions, and more. While it’s accurate that your products and services are a valuable solution for your audience, your customers have concerns beyond those directly related to your product and service. Content marketing allows you to provide substantial value beyond your products, offering customers more incentives to pay attention to you.
3. Expose your business to new landscapes and a broader audience
News takes the head of the table in the most shared content among Internet users, but it’s far from being the only thing shared. When you create high-quality content, your audience will engage more and is far more inclined to share it.
The best part about content marketing is that it doesn’t cost a lot. It sticks around, constantly generating traffic and leads. And it’s something your audience is actively looking for.
They crave content.
They want answers to their more relevant questions.
What are you waiting for?
Go create content. And if you will get stuck somewhere, do not hesitate to get personal assistance from us.
Today is the day. Now is the moment!