What Do You Think This is?

butter pack challenge

This, my friend, is an example of one of the best content marketing campaigns ever to have been run in India. Long before the internet era – the Amul girl featured in newspaper comics, appeared in television sketches and stood tall on billboards and flashed her unique satirical humor with her witty one-liners, provoking thought, spreading smiles and marketing butter, all at the same time!

Today, when you hear about content marketing, you focus mostly on social media platforms such as Facebook, Twitter, Instagram, web visibility tools like SEO, and other digital marketing channels. However surprising this may sound, but content marketing existed ever since the caveman learned to sing, paint, and dance. The gypsies contributed in a whole lot of engagement in the marketplace, through their entertaining gimmicks; resulting in enhanced sales of goods for the merchants!

Times have changed, but the baseline concept remains unhinged. The suitable definition of content marketing is – a type of marketing that involves the creation and sharing of online material such as videos, blogs, and social media posts that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

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